Bryndís Ólafsdóttir, doktorsnemi við Viðskiptafræðideild Háskóla Íslands, verður með erindi á rannsóknamálstofu Viðskiptafræðistofnunar 10. mars kl. 11.35-12.35 í stofu 102 í Gimli. Yfirskrift erindisins er: Network Relations of Nordic Managers Exporting to Asia
The Nordic business environment is restricted by a small domestic market so many Nordic firms seek to increase their customer base by strategically expanding to the global market. The purpose of this empirical study is to examine the entry-mode internationalization of Nordic SMEs into Japan and South-Korea, exploring how managers of export companies establish and build relationships with potential business partners and intermediaries. The essence of the PhD research are exploratory interviews with managers and intermediaries in export companies in Iceland, Denmark and Norway regarding their network relations. The emphasis is on three main topics that are inadequately presented in the literature: First, how Nordic managers in small to medium-sized enterprises (SMEs) experience the process of finding business partners in a distant market. Second, the supportive role of trade intermediaries and their network relations with other intermediaries and the authorities. Finally the third topic relates to how managers in SMEs build trust and legitimacy at home and in the host country highlighting accessibility into the institutional, political environment during internationalization. The theoretical basis is derived from entry-mode research, but essentially from three main sources: Uppsala Internationalization model, institutional theory and the industrial network approach.
The purpose of this seminar is to briefly introduce the doctoral research proposal, focusing on the research interest, methodology and the status of the research. This is a “work in progress.”